Best branding reads
It’s tough for the minds at Mindpower to stop thinking about branding and marketing. No surprise, then, that we like to read about branding and marketing whenever we can, whether we’re waiting out a flight delay or seeking some good dream fodder before we catch a few zzz’s. Here are a few of our favorite books on branding.
BrandSimple: How the Best Brands Keep It Simple and Succeed
Allen P. Adamson and Sir Martin Sorrell
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier
Zag: The Number One Strategy of High-Performance Brands
Marty Neumier
The 22 Immutable Laws of Branding
Al Ries and Laura Ries
Brand Babble: Sense and Nonsense About Branding
Don E. Shultz and Heidi Shultz
Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout and Steve Rivkin
Happy Reading!
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Posted on September 13, 2010 at 12:46 pm
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