Why?:
Eight important questions to ask before beginning any project.
Before we begin any new projects at Mindpower, we have a list of questions we ask ourselves. It’s not just because we love to think and we love to solve problems. It’s because we love to solve the right problems.
This exercise helps us – and it can help you – determine what the real goal is and develop the right tools for the job.
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Mindpower supports the free press!:
or, How writing great
press releases can stretch your marketing budget.
Press releases are designed to help your organization get free, third party news media coverage. Reporters rely on press releases to help them find stories. So, you’re much more likely to be featured in the media if you send out great releases.
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Insider’s tips: How to execute a great photo shoot:
Photo shoots can be a cost effective way to update your existing marketing materials. But the key to making your photo shoot a resounding success – whether it’s in the studio or on location – is planning ahead. Creative direction should be established long before the photo shoot takes place.
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The proof(ing) is in the pudding:
(Or, the sweet victory of error-free work)
“I was working on the proof of one of my poems all the morning, and took out a comma.
In the afternoon I put it back again.”
- Oscar Wilde
While we don’t generally spend an entire day contemplating a single comma, the importance of proofreading cannot be understated. Here are a few of our tried-and-true tips for successful proofing.
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