Quality vs. quantity:
Sustainable social media strategy
[By David Reis, founder and CEO of social media agency DEI Worldwide. Originally posted in Promo Magazine.]
A client recently told me they wanted 500,000 “Fans” on Facebook by the end of the year. When I asked them why, they just looked at me blankly. When I pushed, they just hemmed and hawed—ending up mumbling something like, “it is a good round number.”
When I further pushed to ask what they wanted to do with all those fans, and if they were prepared to spend the significant budget to manage a community of that size—”You’re going to have to have lots of conversations with them, you realize.”
They recoiled with alarm—“I thought social media was free!”
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Posted on November 30, 2010 at 1:26 pm
Filed under: Creative Business,Interactive marketing,Social media