Why?:
Eight important questions to ask before beginning any project.
Before we begin any new projects at Mindpower, we have a list of questions we ask ourselves. It’s not just because we love to think and we love to solve problems. It’s because we love to solve the right problems.
This exercise helps us – and it can help you – determine what the real goal is and develop the right tools for the job.
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Mindpower supports the free press!:
or, How writing great
press releases can stretch your marketing budget.
Press releases are designed to help your organization get free, third party news media coverage. Reporters rely on press releases to help them find stories. So, you’re much more likely to be featured in the media if you send out great releases.
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Insider’s tips: How to execute a great photo shoot:
Photo shoots can be a cost effective way to update your existing marketing materials. But the key to making your photo shoot a resounding success – whether it’s in the studio or on location – is planning ahead. Creative direction should be established long before the photo shoot takes place.
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What matters most when selecting an agency:
CMOs, use your intuition and get to know shops well
[Borrowed from Avi Dan, published: August 25, 2010]
One of the most important decisions a CMO makes is agency selection.
These days, client-agency relationships fray faster than ever. They last, on average, only three years. This harmful churn reflects growing pressure on CMOs to deliver short-term results in a tough environment. Marketing is scrutinized around the clock, and CMOs face a vastly more complex, multiplatform ecosystem. Even the communications model was turned on its head as the consumer seized control of it. This upheaval makes agency selection more difficult than ever. More than half of agency reviews backfire within a few years.
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