Graphic standards:

Who cares? And why do they matter?

“Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.”
- Edward Tufte

At Mindpower, branding is our business. And having been in this business for 15-plus years, we know how important staying true to your brand really is.

Your brand is your identity – it’s how the outside world perceives you. Every logo, color, font, image, and word you associate with your brand helps define it. (So every logo, color, font, image, and word must be chosen carefully.)

Best branding reads:

It’s tough for the minds at Mindpower to stop thinking about branding and marketing. No surprise, then, that we like to read about branding and marketing whenever we can, whether we’re waiting out a flight delay or seeking some good dream fodder before we catch a few zzz’s. Here are a few of our favorite books on branding.

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Graphic standards:

Who cares? And why do they matter?

Best branding reads: